For this latest study, Redfin dug a little deeper, looking at photo sharpness. Photo sharpness can be thought of as detail added to a picture by using a good camera, lens and lighting. Whether it’s a crisp reflection in a mirror, or bright flowers in the front […]
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Since professionally photographed homes are more likely to sell in general, and to sell for more money, it’s not surprising that these homes also sell faster. Because online searching and browsing is such a critical part of the home-buying process, it follows that a better-photographed home will […]
Read more →According to the 2013 Member Profile produced by NAR’s Research Department, 86% of REALTORS® use a smartphone with internet capabilities on a daily basis. (Lautz and Doyle, 2013, p.16) Tablet use is also skyrocketing as a part of this trend. A recent Pew Research survey indicated that […]
Read more →EDDM, which stands for Every Door Direct Mail, is simply awesome. It will transform your business if you use it to your advantage. Here is why you should be using EDDM, if you aren’t already: At just 16 cents per postcard, you will be able to tell […]
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